- This unique wellness initiative and is the first of its kind in the market.
- The ‘Health Coach’ program is a part of Cigna TTK’s unique ProActiv Living Wellness offering and is aimed at assisting Cigna TTK’s customers to manage their pre-existing chronic conditions such as diabetes and hypertension.
- This initiative brings to life Cigna TTK’s overarching philosophy of doing more for their customers in times of illness and wellness
Mumbai, February 16, 2016: Cigna TTK Health Insurance, a joint venture between U.S. based global health service leader, Cigna Corporation (NYSE:CI), and Indian conglomerate TTK Group, announce the launch of Health Coach as part of its ProActiv Living Program to help customers manage chronic conditions through customised targeted programs.
Diabetes is a silent epidemic and according to W.H.O. there are 246 million people in the world living with diabetes. This is almost 6% of the world's adult population. India is the diabetes capital of the world. It is estimated that currently there are 40 million people with diabetes in India and by 2025 this number will swell to 70 million. This would mean every fifth diabetic in the world would be an Indian. Hypertension is one of the most common lifestyle diseases today. Studies indicate that approximately one-third of Indians suffer from hypertension out of which 60% of them are completely unaware about their condition.
The Health Coach initiative by Cigna TTK is a complimentary program that is aimed at helping Cigna TTK customers lead healthier and more fulfilling lives. The program assigns the customers to a health mentor who helps them identify their health risk and provides them with the expertise and support that they need to reach their respective health goals. Our current enrolment rate in the program is in excess of 20% of the eligible population.
The targeted Health Coaching program is initiated with an orientation call with a trained health coach followed by a detailed assessment using a specialized health risk assessment tool coupled with diagnostic test results. This assessment is followed by a goal setting activity, based on what the customer feels they can achieve; taking baby steps to build sustainable healthy habits. The customer is provided with a Health Passport that includes a personalized meal and lifestyle activity plan which is based on the customer’s set goals. Throughout the duration of the program, various customized recipes, customized health mailers, regular progress follow-ups and reminders are sent to the customer. The customer’s progress is measured across several metrics such as, Reduction in blood sugar levels, Reduction in BP, Medication Adherence, Diet Adherence, Weight loss achievement etc. at regularly scheduled intervals. At the end of each program, the Health Coach discusses the outcome vis-à-vis the set objectives and also the way forward, with the customer.
Commenting on the initiative, Mr Sandeep Patel, MD & CEO, Cigna TTK Health Insurance said, “At Cigna TTK Health we partners with customers in wellness and illness. The Health Coach program has been introduced with the aim of helping our customers to improve their health and well-being. We help them understand their health and work with them to get healthier. We are confident that our customers will benefit from this program and work towards a focused wellness and condition management plan through one-on-one interactions with their health coaches. This program will not only help customers make lifestyle changes that will put them on the road to good health, but will also give them Healthy Rewards that can be redeemed against ProHealth premiums or in the form of additional benefits.”
The program has been received positively by customers with over 80% of members contacted by Health Coach getting on board and continuing to be actively engaged with goals set and acknowledged. Manjit Chugh, a Cigna TTK Customer and a Health Coach user says -
“I am very happy with my health coach. The dietary modifications advised by my health coach are very useful and easy to implement. I have lost 4 kilos in just a month and even my diabetes medications are stopped as my sugar levels are now very much under control.”
These initiatives are a part of Cigna TTK’s ProActiv Living Program, which is a specialised program with both online and offline health and wellness initiatives. The program helps customers understand their health through health check-ups and targeted online health assessment & improvement activities. It then helps them get healthier with customized programs, supported by a health coach, and provides access to Health and Wellness discounts. The customers also earn points for participating in these programs that enable them to either increase their benefits or reduce their premiums.
About Cigna TTK Health Insurance Company Limited
Cigna TTK Health Insurance Company Limited is a joint venture between the U.S. based global health service leader, Cigna Corporation and Indian conglomerate TTK Group. Cigna Corporation (NYSE:CI) maintains sales capability in 31 countries and jurisdictions and has more than 80 million customer relationships throughout the world. TTK is widely recognized across India with a reputation built across eight decades for quality consumer products and services.
Cigna TTK is a stand-alone health insurance company having a pan India presence, headquartered in Mumbai. Cigna TTK offers differentiated health insurance solutions including health and wellness programs that support customers in making lifestyle changes and managing chronic medical conditions. To learn more, visit www.cignattkinsurance.in