Global health service company Cigna and TTK Group, the Indian conglomerate, today announced they have signed a joint-venture agreement to sell a range of health, wellness and insurance products across India, making Cigna the first U.S. insurer to apply for entry into India as part of a stand-alone joint venture health insurance company.
Cigna and TTK have begun the process of seeking approval from India’s Insurance Regulatory and Development Authority and plan to submit a comprehensive filing early next year. Full license to operate would not be expected until 2013. Financial terms of the agreement were not disclosed.
“We are thrilled to have signed a partnership agreement with TTK,” said William L. Atwell, president of Cigna International. “With more than 80 years of customer experience, TTK brings a strong brand, local market knowledge and proven strategies for distribution. Coupled with Cigna‘s broad portfolio of products and expertise in direct marketing, we can help meet the needs of the Indian market in an entirely new way. Together, we will be a powerful combination.”
Family-owned and operated, TTK, founded in 1928 and headquartered in Chennai and Bangalore, operates multiple businesses that sell everything from cookware to pharmaceuticals with their key businesses growing at more than 30 percent year over year. TTK reaches a vast majority of Indian households with its wide range of products and services touching day to day life. On average, a TTK product is sold every five seconds in India.
“TTK is very pleased to be working with Cigna,” said TT Jagannathan, chairman of TTK Group. “Cigna has proven capabilities to improve the health and wellness of consumers, and we share with Cigna a deep commitment to serving the people of India.”
Health care is the fastest growing sector of the Indian economy. With 1.2 billion people – one-sixth of the world’s total population – India is experiencing an increase in chronic conditions and lifestyle diseases such as diabetes and hypertension, mirroring worldwide trends. Health care spending is expected to grow significantly over the next decade, giving rise to interest in leveraging successful health management programs and systems. Cigna offers differentiated health insurance solutions, including health and wellness programs that support customers in making lifestyle changes and managing chronic medical conditions.
“Entry into India is an exciting new chapter for Cigna International, as we have the innovative solutions to help the Indian consumer meet these important health challenges,” Atwell said. “We are committed to improving access and quality of care while reducing costs.”
Cigna also expects to leverage its strong direct-to-consumer marketing capabilities, which include a combination of telemarketing, online and direct response television. Combined with TTK’s pan-India retail reach, products will be marketed across geographies and customer segments, including those in rural areas.
Cigna Corporation (NYSE: CI) is a global health service company dedicated to helping people improve their health, well-being and sense of security. All products and services are provided exclusively through operating subsidiaries of Cigna Corporation, including Connecticut General Life Insurance Company, Cigna Health and Life Insurance Company, Life Insurance Company of North America and Cigna Life Insurance Company of New York. Such products and services include an integrated suite of health services, such as medical, dental, behavioral health, pharmacy and vision care benefits, and other related products including group life, accident and disability insurance. Cigna maintains sales capability in 30 countries and jurisdictions, and has approximately 70 million customer relationships throughout the world. To learn more about Cigna®, including links to follow us on Facebook or Twitter, visit www.cigna.com.
TTK is widely recognized across India with a reputation built across eight decades for quality consumer products and services, the three letters in ‘TTK’ represents the corporate philosophy of the Group – Trust, Transparency and Knowledge. TTK’s various operations include manufacturing and marketing of kitchenware, fast moving consumer goods, pharmaceuticals, contraceptive devices, bio-medical devices, food products, maps and atlases, and other services. The company’s multiple businesses sell brands that are household names including Prestige, Woodwards, Eva, Kohinoor, Durex, Scholl, Fryums etc. TTK has its roots in India but reaches every continent in the globe with its wide range of products. The flagship company of the group, TTK Prestige, has won several awards including the India’s “Best SME Company for the year 2010” presented by the Prime Minister of India. TTK Prestige has earned a spot in FORBES ASIA’s list of “Best under a Billion” companies. To learn more about TTK Companies, visit www.ttkhealthcare.com or www.ttkprestige.com.
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